Couverture : Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Mark W. Schaefer

Autre Première publication : 2012

Résumé

Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.

Sujets

Influence sociale Marketing viral Réseaux sociaux (Internet) -- Aspect économique

Éditions (1)

Couverture : Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing : the revolutionary power of Klout, social scoring, and influence marketing

McGraw-Hill (New York) · 2012 · 9780071791090