Connectez-vous pour ajouter ce livre à votre bibliothèque.
The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
Autre
Première publication : 2002
Résumé
The essence of the problem of appropriation of personality may be put very simply: if one person (A) uses in advertising or merchandising the name, voice or likeness of another person (B) without his or her consent, to what extent will that person (B) have a remedy to prevent such an unauthorised exploitation?
