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Résumé
A guide to the building and maintenance of a database as well as a handbook to direct marketing information pertaining to 33 European countries. It takes readers through the stages of database management, and warns against common, but potentially expensive, pitfalls. It moves from general principles to the specifics of database management, including deduplication and merge-purge. The second part of the volume includes chapters on each European country and provides data ranging from language information and job title translations, through address structural systems and forms of salutation, to postal code systems and variants of town names. Annotation copyright by Book News, Inc., Portland, OR
Détails de l'édition
- ISBN-13
- 9780566074714
- ISBN-10
- 0566074710
- EAN
- 9780566074714
- Éditeur
- Gower (Aldershot, GB.)
- Date de publication
- 1 janvier 1994
- Langue
- en
- Pages
- 328
- Dimensions
- 31 cm
Provenance des données
- dimensions BnF Catalogue général · 23 juillet 2026
- language Google Books · 8 septembre 2026
- page_count Google Books · 8 septembre 2026
- publication_date BnF Catalogue général · 23 juillet 2026
- summary Google Books · 8 septembre 2026
- title Google Books · 8 septembre 2026